A sales funnel enables organizations to see how well each step of the sales process is working and to make adjustments as needed. This helps ensure efficient use of time and sales resources. Pushing customers through the sales funnel creates useful feedback.

A sales funnel can help you track your leads as they progress closer to becoming paying customers. A sales funnel is a tool used to track leads as they progress from prospects to customers. You can optimize your sales and marketing efforts by examining your sales funnel and making strategic changes

Each stage of the sales funnel allows your company to measure the effectiveness of your strategies, but it also works to measure your productivity. That's because when you know how many prospects or leads have progressed through the buying journey, you understand whether your strategies are working.